Should We buy Jewelry Online? – Is it Profitable

Should We buy Jewelry Online? – Is it Profitable

The sale of jewelry from precious metals and precious stones is officially authorized remotely. This means that the Law on Consumer Protection is now applicable to the sale of jewelry over the Internet. So, the consumer has the right to refuse to buy jewelry at any time before its transfer, and after the transfer of the product within seven days.

Should We buy Jewelry Online? – Is it Profitable

The Law on Consumer Protection is now applicable to the sale of jewelry over the Internet. Photo: wutwhanfoto / istockThe Law on Consumer Protection is now applicable to the sale of jewelry over the Internet. Photo: wutwhanfoto / istockThe Law on Consumer Protection is now applicable to the sale of jewelry over the Internet. Photo: wutwhanfoto / istock

If the buyer was not provided with information about the procedure and timing for the return of the jewelry at the time of its delivery, he has the right to refuse the product within three months from the date of its transfer, say Rospotrebnadzor.

Now 3-4% of products are sold via the Internet, soon there will be twice as much, jewelers predict
According to Eduard Utkin, the head of the Russian Jewelers Guild, expanding the opportunities for their sale on the jewelry market will have the most favorable effect. “Now 3-4% of products are sold via the Internet, about 8% will be sold soon, that is, double growth,” he notes. “Because of certain legal gaps, many manufacturers did not open online stores. And in those companies that they sold jewelry over the Internet, the points of delivery were still in their own stores. Now the delivery segment will also develop.

Buying jewelry online is now more profitable, because if the buyer changes his mind, the product can be safely returned. When buying offline, this rule does not apply. Returning the ring or earrings to a regular store will fail.

“Jewelry is not taken back because the seller must in each case order an examination of the authenticity of the returned item, and it is not profitable for sellers. But if the product is purchased through the Internet, then the law is on the consumer’s side,” explains the chairman of the board of the International Confederation of Consumer Societies Dmitry Yanin.

The Rospotrebnadzor reminds that when buying jewelry, you need to look if the sealed label is attached to them. It must include: the name of the jewelry, the name of the manufacturer (importer), the logo and address of the manufacturer, the precious metal from which the product is made, specifying the sample, article number, product weight, product size (for rings, chains, bracelets) , types of precious, semiprecious or synthetic inserts indicating the weight and quality characteristics, the price of the product.

The state assay mark is a special sign minted by state inspections of assay supervision. It means that the product has been checked by the state inspectorate and has a sample no lower than that indicated in the mark.

How You can buy?

Ruby Lane is another fabulous online jewelry retailer. This site is entirely dedicated to antiques, antique objects collecting, art and jewelry. In short, this is a one-stop shop for everything creative.

Although Ruby Lane is smaller than brands such as Etsy, Ruby Lane has a customer base focused on laser equipment. Not to mention the fact that in this article it is much more complicated than other online sales platforms. Buyers expect to spend large sums of money. This may be due to the fact that the majority of users of Ruby Lane are women over 40 (more than 85%). Needless to say, this is a demographic trend with more affordable income to spend on jewelry. So if you are selling expensive, vintage or antique jewelry, this is the place for you.

Interestingly, Ruby Lane is visited by up to 1.1 million people per month. We are not saying that all these buyers will turn into buyers, but you can easily see what opportunity this market offers you.

Please Note: Ruby Lane charges a listing fee of $ 0.19 per unit. In addition to this, you will also have to pay for the “service”. The amount you have to pay for the service will depend on the size of your business and how you plan to use Ruby Lane as a sales channel.

Learn How To Sell Jewelry Online And Enter A Bling Business (Extra Tip)

Now that I’ve learned the basics, you should have the foundation to create an online jewelry store from scratch for a small fraction of the cost needed to set up a real store.

Get hacked on these Aliexpress jewelry and take your jewelry store to the next level.

Feel free to ask questions in the comments section below!

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